When evaluating your content strategy, the options can seem overwhelming in terms of distribution channels. Should you build a robust blog, or focus on creating video content that can be shared? What social networks are most important? Do you need a Tumblr, a Google+ AND a Vine account? How do you optimize your content for each of these different platforms?
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The buzz started as soon as Twitter announced (via tweet, of course) that it had submitted an S-1 to the SEC for a planned public offering. Since that day in early September, the media has drawn endless comparisons between last year’s giant IPO flop by Facebook. With Twitter’s offering scheduled to go live tomorrow, we jumped on the bandwagon and did a little analysis of our own to see which IPO generated the most media hype based on feature (headlining) coverage. Since Facebook announced their IPO several months before their actual offering in May of 2012 and Twitter’s announcement came […]
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