where great branded content and engaged audiences meet

Post Tagged with: "storytelling"

Study Shows: The Brain Wants Stories

Study Shows: The Brain Wants Stories

There’s no shortage of input from successful content marketers that storytelling is the key to making lasting connections with your audience. Over at the News360 blog, we certainly don’t need any convincing. But it’s always a great feeling when a study comes out confirming our approach. That’s why we were excited read about Nielsen’s latest findings on the brain’s response to storytelling versus facts.

Read more ›
0 comments