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Content Marketing All-Stars: Q&A with Stephanie Losee of Dell

Content Marketing All-Stars: Q&A with Stephanie Losee of Dell

Thinking outside the box is standard practice here at News360, so when we see another company taking an innovative approach to branded content, we’re eager to hear their insider advice. Some leading brands are early adopters of relationship-building strategies that engage consumers and enterprises through earned and owned marketing channels. Enter: Stephanie Losse, Dell’s Managing Editor of Global Communications. We sat down with the boundary-pushing leader to talk about her company’s owned content channel, “Tech Page One,” and what it takes to do content marketing right, from ideation to maximizing investments.

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