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Post Tagged with: "sponsored content"

Native Ads and News Consumers: Can’t We All Just Get Along?

How BuzzFeed (The Inspiration for Howe and Teuful’s Mock Site) Does Native Ads

According to a new study, the answer is likely “yes”. For those who believe the presence of native ads downplays a website’s credibility, the authors of a new study have something to say. Patrick Howe and Brady Teufel’s findings, featured in the International Symposium On Online Journalism’s journal might make the native ad-averse reconsider their stance—or at least take the conversation in a new direction.

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The Metrics That Matter for Content Marketers

If you’ve ever been in the position of asking for more budget for a content marketing campaign, you might have heard something like this: “Sounds interesting. But what’s it going to get me? How do we know it’s valuable?” In other words, what’s the ROI? It’s what all marketers are trying to prove, but for content marketers, the criteria are slightly different.  The valuable metrics are different from those of a traditional advertising campaigns. That’s because editorial-based sponsored content is as much about implanting an idea, and engaging a consumer in that moment, as it is about driving clicks and, […]

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Sponsored Content Goes Native

If you’re a content marketer, you’re very likely aware that native advertising is all the rage these days. There are those who praise it as the second coming of publishing, while others decry the rise of native ads as the bloody, tragic, death of journalism. The Atlantic was heavily criticized for publishing a piece of sponsored content from the Church of Scientology, and everyone continues to love/hate Buzzfeed with abandon. But paid content, advertorials that imitate the format in which they appear, is nothing terribly new. So, what’s the big deal? And more importantly, is there a difference? In short, […]

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