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Post Tagged with: "news"

Buzzfeed and The Cost Of Native Advertising

Buzzfeed and The Cost Of Native Advertising

When looking at the native advertising game, it’s clear that Buzzfeed has stepped up as a major player in the space. From consistently engaging campaigns to impressive visitor numbers, Buzzfeed’s success seems to be a justification for their premium-rate pricing, as explored in a recently released progress report. But can their success last? Is their enviably-high pricing a bubble that’s waiting to burst? Benjy Boxer takes a look at what Buzzfeed’s breakdown means for the future of the company, and for native advertising publishers in general. Why is Buzzfeed such a powerful example? Based on revenue alone, Buzzfeed is poised […]

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A 360 Degree Perspective: Summer Travel

This past weekend was Memorial Day, which means two things: 1) It’s officially OK to bust out your white shoes and 2) It’s time to start thinking about summer vacation. Whether you’re debating where to go, where you can afford to go or what everyone else’s travel plans are, there’s a lot of information out there. Today, we’re helping you get a lay of the land by sharing some of the travel articles we found most interesting. With the unemployment rate down from 10 percent at the height of the recession to (a still substantial) 7.5 percent, the AP calls […]

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A 360 Degree Perspective: Google I/O

This week, downtown San Francisco got a little more crowded as developers from all over the world gathered for the technical spectacle that is Google I/O. As always, big things were expected from – and delivered by – the company that’s become so much more than a search engine. Since you probably don’t have time to read every article about the conference, here’s a 360 degree recap of some of the most newsworthy moments of the event. Of course, the biggest hype surrounding Google this year is definitely the Google Glass. At I/O this year, a good chunk of the […]

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Are Men More Engaged With News Than Women?

Are Men More Engaged With News Than Women?

At News360, we spend most of our time thinking about the news  – but more specifically, how people consume news. Who reads what? How do they read it? When do they read it? We take what we learn and use it deliver you the most interesting, relevant stories on all your favorite topics. Most of the information we get is based on data and algorithms, but we also like to keep our finger on the pulse of news-related conversations. We were particularly interested when we stumbled upon this study from a few months ago by the Pew Research Center’s for […]

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