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Post Tagged with: "Native Ads and News Websites"

Native Ads and News Consumers: Can’t We All Just Get Along?

How BuzzFeed (The Inspiration for Howe and Teuful’s Mock Site) Does Native Ads

According to a new study, the answer is likely “yes”. For those who believe the presence of native ads downplays a website’s credibility, the authors of a new study have something to say. Patrick Howe and Brady Teufel’s findings, featured in the International Symposium On Online Journalism’s journal might make the native ad-averse reconsider their stance—or at least take the conversation in a new direction.

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