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Content Marketing All-Stars: Q&A with Michael Brenner of SAP

Content Marketing All-Stars: Q&A with Michael Brenner of SAP

The rise in content marketing efforts by brands has been dramatic. CMOs and marketing leaders have recognized that strategies beyond traditional advertising and media are critical to building customer awareness, and are utilizing content programs as a new way to reach potential customers. It’s not just consumer brands that have been bit by the content bug. Enterprise organizations have created resources and web properties to engage their customers with more than just traditional sales-focused rhetoric.

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Native Advertising Vs Content Marketing: Is There A Difference?

Readers and marketers have been inundated for years with jargon-y terms for new ways of reaching consumers. Native advertising, native content, branded content, brand journalism and content marketing are some of the many ways publishers and marketers are referring to these offerings.

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