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It’s a Tough World Out There: KISSmetrics’ Advice for Content Marketers

It’s a Tough World Out There: KISSmetrics’ Advice for Content Marketers

Let’s face the facts: content marketing, for all its rewards, can be a frustrating endeavor. Spend too much time thinking about how much competition exists, and you’re bound to get a little overwhelmed. According to KISSmetrics, we’re competing for the attention of people who consume an average of 60 hours of content weekly—and the amount of options for spending that time are only growing. So how do you make sense of it all and excel at giving your branded content the attention it deserves? Read on.

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