While some may just be waking up to the idea of content marketing, Joe Pulizzi has been preaching the benefits since all the way back in 2001. As the recognized authority on all things content, Joe has made a name for himself as the founder of Content Marketing Institute and the author of three books on the subject. The opportunity to catch up with Joe and chat about the industry from his perspective was a truly unique experience for us, and in our interview he offered some insights that all marketers can learn from.Read more ›
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Last week, the New York Times rolled out a sleek new website design, which included the publication’s first ever native ad. The debut made headlines throughout the industry and many were abuzz about what this means for the publishing industry, both good and bad. Native advertising allows brands to engage with consumers by delivering content where they are actively looking and engaged. From the chatter surrounding the New York Time’s roll out of native ads, you’d think this was a brand new phenomenon. The idea of native advertising has been around for some time, but the fact that one of […]Read more ›
Let’s not sugarcoat it — content marketing isn’t easy. Marketers and businesses alike struggle to put the content marketing puzzle pieces together from coming up with a catchy title, providing relevant, yet interesting content to their target audiences, standing out amongst the other growing content noise, and on. Yet, it is important for companies to overcome the obstacles to capitalize on the multitude of benefits this strategy offers. We turned to a few people who have been around the content marketing block a time or two and asked them for their #1 content marketing tip to help us make the […]Read more ›