Forbes Thinks You Might Be Failing at Content Marketing (Here’s What We Think)
Nearly all of our Content Marketing All-Stars have talked about the importance of telling a brand’s story. Now, Forbes is taking this idea a bit further with the op-ed “Why Content Marketing Fails.” In it, Greg Satell dives into the approaches that lead companies astray and drives home the importance of thinking like a publisher (something everyone here at News360 can get behind).
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