where great branded content and engaged audiences meet

Post Tagged with: "Forbes"

Forbes Thinks You Might Be Failing at Content Marketing (Here’s What We Think)

Forbes Thinks You Might Be Failing at Content Marketing (Here’s What We Think)

Nearly all of our Content Marketing All-Stars have talked about the importance of telling a brand’s story. Now, Forbes is taking this idea a bit further with the op-ed “Why Content Marketing Fails.” In it, Greg Satell dives into the approaches that lead companies astray and drives home the importance of thinking like a publisher (something everyone here at News360 can get behind).

Read more ›
1 comment