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Creating an Emotional Connection With Your Content

Creating an Emotional Connection With Your Content

More and more companies are investing resources into branded content.  Are you?  If so, why?  If your answer solely involves selling your company or product to consumers, chances are you’re not seeing much engagement in return. Believe it or not, the number one goal of your content marketing campaign shouldn’t be to sell. Sales will come in time (think ‘Field of Dreams’: build it and they will come), but the overall aim of your campaign should be to build an emotional connection with your consumers. The Content Marketing Institute sums it up well: “The emotion that a brand evokes in […]

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