Post Tagged with: "dell"

Thinking outside the box is standard practice here at News360, so when we see another company taking an innovative approach to branded content, we’re eager to hear their insider advice. Some leading brands are early adopters of relationship-building strategies that engage consumers and enterprises through earned and owned marketing channels. Enter: Stephanie Losse, Dell’s Managing Editor of Global Communications. We sat down with the boundary-pushing leader to talk about her company’s owned content channel, “Tech Page One,” and what it takes to do content marketing right, from ideation to maximizing investments.

At News360, we strive to deliver our readers the most personalized and relevant content possible, including valuable content from brands. In a past post, we discussed our decision to partner with brands that are creating content we believe our readers will find useful. We’re excited to announce that we have updated the algorithms which decide how we prioritize promoted content to ensure our readers receive the best experience possible on our platform. Our initial algorithms targeted promoted content based on context. In terms of duration, we’d promote each story based on frequency caps and frequency of content. I.e., if a […]