Post Tagged with: "content strategy"

Chris Lake at Econsultancy has created this great image outlining the definitive guide to content marketing. Called The Periodic Table of Content Marketing, the infographic covers everything your team needs to know for developing a solid content strategy, including format, platform, sharing triggers, and goals.

The rise in content marketing efforts by brands has been dramatic. CMOs and marketing leaders have recognized that strategies beyond traditional advertising and media are critical to building customer awareness, and are utilizing content programs as a new way to reach potential customers. It’s not just consumer brands that have been bit by the content bug. Enterprise organizations have created resources and web properties to engage their customers with more than just traditional sales-focused rhetoric.