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Post Tagged with: "content marketing"

Strengthen Your Content Marketing in 2014 With Tips From the Experts

Strengthen Your Content Marketing in 2014 With Tips From the Experts

Let’s not sugarcoat it — content marketing isn’t easy. Marketers and businesses alike struggle to put the content marketing puzzle pieces together from coming up with a catchy title, providing relevant, yet interesting content to their target audiences, standing out amongst the other growing content noise, and on. Yet, it is important for companies to overcome the obstacles to capitalize on the multitude of benefits this strategy offers. We turned to a few people who have been around the content marketing block a time or two and asked them for their #1 content marketing tip to help us make the […]

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What Are Promoted Posts and Why Do We Have Them?

What Are Promoted Posts and Why Do We Have Them?

Our goal has always been to help readers discover the most interesting, relevant content. As brands are beginning to think like publishers, they are creating tons of valuable and interesting content as well. We’ve recently started working with brands to help them find readers who will appreciate their content, which is why you may have noticed a few ‘promoted stories’ in your feed lately. Several questions have popped up related to our sponsored content program from users, so we thought an explanation would be useful. We want to make it clear that our first priority is to continue to give […]

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Creating an Emotional Connection With Your Content

Creating an Emotional Connection With Your Content

More and more companies are investing resources into branded content.  Are you?  If so, why?  If your answer solely involves selling your company or product to consumers, chances are you’re not seeing much engagement in return. Believe it or not, the number one goal of your content marketing campaign shouldn’t be to sell. Sales will come in time (think ‘Field of Dreams’: build it and they will come), but the overall aim of your campaign should be to build an emotional connection with your consumers. The Content Marketing Institute sums it up well: “The emotion that a brand evokes in […]

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Buzzfeed and The Cost Of Native Advertising

Buzzfeed and The Cost Of Native Advertising

When looking at the native advertising game, it’s clear that Buzzfeed has stepped up as a major player in the space. From consistently engaging campaigns to impressive visitor numbers, Buzzfeed’s success seems to be a justification for their premium-rate pricing, as explored in a recently released progress report. But can their success last? Is their enviably-high pricing a bubble that’s waiting to burst? Benjy Boxer takes a look at what Buzzfeed’s breakdown means for the future of the company, and for native advertising publishers in general. Why is Buzzfeed such a powerful example? Based on revenue alone, Buzzfeed is poised […]

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Why Native Advertising Is in Its Infancy

If you’re in content marketing or advertising, you know that native advertising is top of mind for everyone right now. Even companies who aren’t currently doing native advertising recognize that it’s probably the way of the future. So that begs the question, why isn’t everybody doing it? The obvious answer is that it’s still very new. But that in itself isn’t an obstacle to rapid adoption. The truth is, many of the parameters are as of yet undefined and as exciting as everyone thinks native advertising is, it’s still a novel concept. For some, there are logistical obstacles that pose […]

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The Metrics That Matter for Content Marketers

If you’ve ever been in the position of asking for more budget for a content marketing campaign, you might have heard something like this: “Sounds interesting. But what’s it going to get me? How do we know it’s valuable?” In other words, what’s the ROI? It’s what all marketers are trying to prove, but for content marketers, the criteria are slightly different.  The valuable metrics are different from those of a traditional advertising campaigns. That’s because editorial-based sponsored content is as much about implanting an idea, and engaging a consumer in that moment, as it is about driving clicks and, […]

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Sponsored Content Goes Native

If you’re a content marketer, you’re very likely aware that native advertising is all the rage these days. There are those who praise it as the second coming of publishing, while others decry the rise of native ads as the bloody, tragic, death of journalism. The Atlantic was heavily criticized for publishing a piece of sponsored content from the Church of Scientology, and everyone continues to love/hate Buzzfeed with abandon. But paid content, advertorials that imitate the format in which they appear, is nothing terribly new. So, what’s the big deal? And more importantly, is there a difference? In short, […]

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