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Post Tagged with: "content marketing"

Content Marketing All-Stars: Q&A with Ken Kaplan of iQ by Intel

Content Marketing All-Stars: Q&A with Ken Kaplan of iQ by Intel

Ken Kaplan lives and breathes cool content as managing editor of iQ by Intel. The tech-culture hub covers the likes of sports, health, music and art from Intel’s own employees and the company’s partners. We chatted with Kaplan to get his takes on branded storytelling, content promotion and why a combination of journalism and marketing can create the perfect balance. Read on for more insight from Kaplan.

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Content Marketing All-Stars: Q&A with Helen Loh of Charles Schwab

Content Marketing All-Stars: Q&A with Helen Loh of Charles Schwab

This week we are continuing our “Content Marketing All-Stars” series with Helen Loh, Senior Vice President of Owned Media, Content & Digital Marketing at Charles Schwab. Schwab has been a leader in the financial services industry for the ways they have leveraged their blog content to spread awareness around their brand and corporate values. Helen sat down with us to discuss how Schwab is thinking about new channels for marketing, and her opinion of what the future looks like for content marketing. 

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Content Marketing All-Stars: Q&A with Stephanie Losee of Dell

Content Marketing All-Stars: Q&A with Stephanie Losee of Dell

Thinking outside the box is standard practice here at News360, so when we see another company taking an innovative approach to branded content, we’re eager to hear their insider advice. Some leading brands are early adopters of relationship-building strategies that engage consumers and enterprises through earned and owned marketing channels. Enter: Stephanie Losse, Dell’s Managing Editor of Global Communications. We sat down with the boundary-pushing leader to talk about her company’s owned content channel, “Tech Page One,” and what it takes to do content marketing right, from ideation to maximizing investments.

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Content Marketing in A Single Image

Content Marketing in A Single Image

Chris Lake at Econsultancy has created this great image outlining the definitive guide to content marketing. Called The Periodic Table of Content Marketing, the infographic covers everything your team needs to know for developing a solid content strategy, including format, platform, sharing triggers, and goals.

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Content Marketing All-Stars: Q&A with Michael Brenner of SAP

Content Marketing All-Stars: Q&A with Michael Brenner of SAP

The rise in content marketing efforts by brands has been dramatic. CMOs and marketing leaders have recognized that strategies beyond traditional advertising and media are critical to building customer awareness, and are utilizing content programs as a new way to reach potential customers. It’s not just consumer brands that have been bit by the content bug. Enterprise organizations have created resources and web properties to engage their customers with more than just traditional sales-focused rhetoric.

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Brands and News Publishers Are A Natural Fit

Brands and News Publishers Are A Natural Fit

The Guardian published a compelling new entry into the discussion around the evolving relationship between sponsored content and high-end news publishers today. Is the entry of highly-respected newspapers like the Times, the Washington Post, as well as the Guardian itself ultimately a good or bad thing for publishers and brands, the author asks.

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Native Advertising Vs Content Marketing: Is There A Difference?

Readers and marketers have been inundated for years with jargon-y terms for new ways of reaching consumers. Native advertising, native content, branded content, brand journalism and content marketing are some of the many ways publishers and marketers are referring to these offerings.

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Algorithms, Engagement, and Results

Algorithms, Engagement, and Results

At News360, we strive to deliver our readers the most personalized and relevant content possible, including valuable content from brands. In a past post, we discussed our decision to partner with brands that are creating content we believe our readers will find useful. We’re excited to announce that we have updated the algorithms which decide how we prioritize promoted content to ensure our readers receive the best experience possible on our platform. Our initial algorithms targeted promoted content based on context. In terms of duration, we’d promote each story based on frequency caps and frequency of content. I.e., if a […]

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Native Ads and the New York Times: End of Publishing as We Know It?

Native Ads and the New York Times: End of Publishing as We Know It?

Last week, the New York Times rolled out a sleek new website design, which included the publication’s first ever native ad. The debut made headlines throughout the industry and many were abuzz about what this means for the publishing industry, both good and bad. Native advertising allows brands to engage with consumers by delivering content where they are actively looking and engaged. From the chatter surrounding the New York Time’s roll out of native ads, you’d think this was a brand new phenomenon. The idea of native advertising has been around for some time, but the fact that one of […]

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Top Content Marketing Trends From 2013 To Guide You In 2014

Top Content Marketing Trends From 2013 To Guide You In 2014

2013 will probably go down as the year that content marketing really started its hockey stick trajectory.  Content marketing became part of the marketing mainstream as brands and publications alike utilized it to strengthen their overall marketing strategies. The importance placed on content marketing and the momentum the strategy gained in 2013 should continue to grow in 2014.  But in order for that to happen, it is important to make sure the lessons of the past year are heeded. Here are 5 trends from 2013 to help you build your content marketing plan and strategy in 2014: 1. Curation is […]

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