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Post Tagged with: "content marketing"

Ten Takeaways from the Contently Summit in NYC

Contently Summit, from @Contently on Twitter

Last week, some of the most creative minds in content marketing took to the Contently Summit in NYC to answer questions and instill industry insight. Among the panelists were Eric Goeres, Director of Innovation at Time, Irene Lee, Senior Director of Marketing at Refinery 29 and Ky Harlin, Director of Data Science at Buzzfeed. We were there soaking it all in and live-tweeting the quotable moments for @News360Brands. Here are our top ten takeaways from the summit.

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Content Marketing All-Stars: Q&A with Matt Anchin of Monster Worldwide

Content Marketing All-Stars: Q&A with Matt Anchin of Monster Worldwide

In this week’s issue of our Content Marketing All-Stars series, we caught up with Matt Anchin, SVP of Global Communications for Monster Worldwide. Monster has been a leading online platform for job seekers since 1999, and content has always been a key part of that equation. With thousands of searches for job-hunting tips happening every day, capturing the attention of their audience through compelling and useful content is critical. Our interview with Matt highlights the way that Monster has built the premiere web destination for all things related to your job hunt.

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Content Marketing All-Stars: Q&A with Joe Pulizzi

Content Marketing All-Stars: Q&A with Joe Pulizzi

While some may just be waking up to the idea of content marketing, Joe Pulizzi has been preaching the benefits since all the way back in 2001. As the recognized authority on all things content, Joe has made a name for himself as the founder of Content Marketing Institute and the author of three books on the subject. The opportunity to catch up with Joe and chat about the industry from his perspective was a truly unique experience for us, and in our interview he offered some insights that all marketers can learn from.

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It’s a Tough World Out There: KISSmetrics’ Advice for Content Marketers

It’s a Tough World Out There: KISSmetrics’ Advice for Content Marketers

Let’s face the facts: content marketing, for all its rewards, can be a frustrating endeavor. Spend too much time thinking about how much competition exists, and you’re bound to get a little overwhelmed. According to KISSmetrics, we’re competing for the attention of people who consume an average of 60 hours of content weekly—and the amount of options for spending that time are only growing. So how do you make sense of it all and excel at giving your branded content the attention it deserves? Read on.

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Study Shows: The Brain Wants Stories

Study Shows: The Brain Wants Stories

There’s no shortage of input from successful content marketers that storytelling is the key to making lasting connections with your audience. Over at the News360 blog, we certainly don’t need any convincing. But it’s always a great feeling when a study comes out confirming our approach. That’s why we were excited read about Nielsen’s latest findings on the brain’s response to storytelling versus facts.

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Personalization + Content Marketing: A Match Made in Heaven

Personalization + Content Marketing: A Match Made in Heaven

We’ve discussed at length the ways that content marketing is helping brands spread their stories online. At News360, we strive to connect audiences with the content that is most interesting to them, whether it is produced by a news organization or sponsored by a leading brand. If you’re interested in a subject, we want to connect you to the best content about it.

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Six Ways to Think Like a Journalist (When You’re Not)

Six Ways to Think Like a Journalist (When You’re Not)

Journalism and content marketing may seem like worlds apart, but there are some things the reporters and writers of the world have mastered that we could all benefit from adopting. A journalist doesn’t just pitch stories, interview sources and write articles—at his or her core, a journalist is a storyteller. Whether for magazines, newspapers or websites, journalists engage readers, build relationships, and if all goes according to plan, tell a story that stays in the readers’ memory.

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HubSpot and Smart Insights Infographic Says Many Marketers Don’t Actively Embrace Content

HubSpot and Smart Insights Infographic Says Many Marketers Don’t Actively Embrace Content

The inbound marketing team over at HubSpot polled 2600 European B2B and B2C marketers, asking them about the recipe for successful content marketing. While you don’t have to convince us that there are huge benefits to embracing content, the survey shows that many companies aren’t yet actively doing so. 

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Content Marketing All Stars: Q&A with Arati Randolph of Wells Fargo

Content Marketing All Stars: Q&A with Arati Randolph of Wells Fargo

As Wells Fargo’s Director of Internal Communications Arati Randolph is charged with being the brand’s official storyteller. Whether it is sharing stories of community involvement or feel good anecdotes about a teller making a child’s day with a lollipop, Wells Fargo Stories strives to deliver content that customers and readers can make an emotional connection with. We caught up with Arati to hear more about how Wells Fargo is looking at their content strategy and what the future looks like for their branded content channels.

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Forbes Thinks You Might Be Failing at Content Marketing (Here’s What We Think)

Forbes Thinks You Might Be Failing at Content Marketing (Here’s What We Think)

Nearly all of our Content Marketing All-Stars have talked about the importance of telling a brand’s story. Now, Forbes is taking this idea a bit further with the op-ed “Why Content Marketing Fails.” In it, Greg Satell dives into the approaches that lead companies astray and drives home the importance of thinking like a publisher (something everyone here at News360 can get behind).

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