Let’s face the facts: content marketing, for all its rewards, can be a frustrating endeavor. Spend too much time thinking about how much competition exists, and you’re bound to get a little overwhelmed. According to KISSmetrics, we’re competing for the attention of people who consume an average of 60 hours of content weekly—and the amount of options for spending that time are only growing. So how do you make sense of it all and excel at giving your branded content the attention it deserves? Read on.Read more ›
Post Tagged with: "Content Marketing Infographic"
The inbound marketing team over at HubSpot polled 2600 European B2B and B2C marketers, asking them about the recipe for successful content marketing. While you don’t have to convince us that there are huge benefits to embracing content, the survey shows that many companies aren’t yet actively doing so.Read more ›