In this week’s issue of our Content Marketing All-Stars series, we caught up with Matt Anchin, SVP of Global Communications for Monster Worldwide. Monster has been a leading online platform for job seekers since 1999, and content has always been a key part of that equation. With thousands of searches for job-hunting tips happening every day, capturing the attention of their audience through compelling and useful content is critical. Our interview with Matt highlights the way that Monster has built the premiere web destination for all things related to your job hunt.Read more ›
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While some may just be waking up to the idea of content marketing, Joe Pulizzi has been preaching the benefits since all the way back in 2001. As the recognized authority on all things content, Joe has made a name for himself as the founder of Content Marketing Institute and the author of three books on the subject. The opportunity to catch up with Joe and chat about the industry from his perspective was a truly unique experience for us, and in our interview he offered some insights that all marketers can learn from.Read more ›
As Wells Fargo’s Director of Internal Communications Arati Randolph is charged with being the brand’s official storyteller. Whether it is sharing stories of community involvement or feel good anecdotes about a teller making a child’s day with a lollipop, Wells Fargo Stories strives to deliver content that customers and readers can make an emotional connection with. We caught up with Arati to hear more about how Wells Fargo is looking at their content strategy and what the future looks like for their branded content channels.Read more ›
Ken Kaplan lives and breathes cool content as managing editor of iQ by Intel. The tech-culture hub covers the likes of sports, health, music and art from Intel’s own employees and the company’s partners. We chatted with Kaplan to get his takes on branded storytelling, content promotion and why a combination of journalism and marketing can create the perfect balance. Read on for more insight from Kaplan.Read more ›
This week we are continuing our “Content Marketing All-Stars” series with Helen Loh, Senior Vice President of Owned Media, Content & Digital Marketing at Charles Schwab. Schwab has been a leader in the financial services industry for the ways they have leveraged their blog content to spread awareness around their brand and corporate values. Helen sat down with us to discuss how Schwab is thinking about new channels for marketing, and her opinion of what the future looks like for content marketing.Read more ›
Thinking outside the box is standard practice here at News360, so when we see another company taking an innovative approach to branded content, we’re eager to hear their insider advice. Some leading brands are early adopters of relationship-building strategies that engage consumers and enterprises through earned and owned marketing channels. Enter: Stephanie Losse, Dell’s Managing Editor of Global Communications. We sat down with the boundary-pushing leader to talk about her company’s owned content channel, “Tech Page One,” and what it takes to do content marketing right, from ideation to maximizing investments.Read more ›
The rise in content marketing efforts by brands has been dramatic. CMOs and marketing leaders have recognized that strategies beyond traditional advertising and media are critical to building customer awareness, and are utilizing content programs as a new way to reach potential customers. It’s not just consumer brands that have been bit by the content bug. Enterprise organizations have created resources and web properties to engage their customers with more than just traditional sales-focused rhetoric.Read more ›