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Post Tagged with: "brands"

Brands and News Publishers Are A Natural Fit

Brands and News Publishers Are A Natural Fit

The Guardian published a compelling new entry into the discussion around the evolving relationship between sponsored content and high-end news publishers today. Is the entry of highly-respected newspapers like the Times, the Washington Post, as well as the Guardian itself ultimately a good or bad thing for publishers and brands, the author asks.

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Super Brand Sunday

Super Brand Sunday

These days, the Super Bowl seems like it is more about the commercials than the game itself. Especially in a lopsided game like we saw last night, millions of viewers around the country tune in specifically to see which brands shine the brightest on the biggest stage. With advertisers paying up to  $4 million for a 30 second spot, there is a lot of pressure to promote their products effectively and creatively in front of the largest live TV audience of the year. The question is, are these huge investments of marketing dollars paying off for the brands that pony […]

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