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Content Marketing All Stars: Q&A with Arati Randolph of Wells Fargo

Content Marketing All Stars: Q&A with Arati Randolph of Wells Fargo

As Wells Fargo’s Director of Internal Communications Arati Randolph is charged with being the brand’s official storyteller. Whether it is sharing stories of community involvement or feel good anecdotes about a teller making a child’s day with a lollipop, Wells Fargo Stories strives to deliver content that customers and readers can make an emotional connection with. We caught up with Arati to hear more about how Wells Fargo is looking at their content strategy and what the future looks like for their branded content channels.

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