where great branded content and engaged audiences meet

Location, Location, Location — Introducing News360 International Editions

Location, Location, Location — Introducing News360 International Editions

At News360, our goal from day one has been to provide the most intelligent news experience possible for our readers. We’ve come along way since our launch in 2011, perfecting our algorithms and making user experience our top priority. Today we are excited to announce another step on the path to perfect personalization. Introducing, News360 International Editions!

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Hey former-Zite users! Welcome to News360!

Hey former-Zite users!  Welcome to News360!

In the short time that’s passed since Zite’s acquisition by Flipboard was announced we’ve been overwhelmed with questions about News360 from former Zite users.  We’ve been trying to answer them as quickly as we can but we haven’t been able to keep up.  So we’ve created this “Zite to News360” FAQ.

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Algorithms, Engagement, and Results

Algorithms, Engagement, and Results

At News360, we strive to deliver our readers the most personalized and relevant content possible, including valuable content from brands. In a past post, we discussed our decision to partner with brands that are creating content we believe our readers will find useful. We’re excited to announce that we have updated the algorithms which decide how we prioritize promoted content to ensure our readers receive the best experience possible on our platform. Our initial algorithms targeted promoted content based on context. In terms of duration, we’d promote each story based on frequency caps and frequency of content. I.e., if a […]

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Happy Valentine’s Day To All Our Users, but Especially This One…

Happy Valentine’s Day To All Our Users, but Especially This One…

Sometimes with the Hallmark haze in the air, it’s easy to forget the true meaning of Valentine’s Day– love. So when Kevin Lombardo contacted us to have his wife’s newly launched food blog added to News360 as a Valentine’s Day surprise, we couldn’t resist. Call us a sucker for Cupid. Usually it takes three to four business days to go through the process of adding a new feed, but our content team caught the love bug and turned the request around within two days. We were thrilled to help Kevin surprise his wife today and think you’ll enjoy the delicious […]

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Super Brand Sunday

Super Brand Sunday

These days, the Super Bowl seems like it is more about the commercials than the game itself. Especially in a lopsided game like we saw last night, millions of viewers around the country tune in specifically to see which brands shine the brightest on the biggest stage. With advertisers paying up to  $4 million for a 30 second spot, there is a lot of pressure to promote their products effectively and creatively in front of the largest live TV audience of the year. The question is, are these huge investments of marketing dollars paying off for the brands that pony […]

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Native Ads and the New York Times: End of Publishing as We Know It?

Native Ads and the New York Times: End of Publishing as We Know It?

Last week, the New York Times rolled out a sleek new website design, which included the publication’s first ever native ad. The debut made headlines throughout the industry and many were abuzz about what this means for the publishing industry, both good and bad. Native advertising allows brands to engage with consumers by delivering content where they are actively looking and engaged. From the chatter surrounding the New York Time’s roll out of native ads, you’d think this was a brand new phenomenon. The idea of native advertising has been around for some time, but the fact that one of […]

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Top Content Marketing Trends From 2013 To Guide You In 2014

Top Content Marketing Trends From 2013 To Guide You In 2014

2013 will probably go down as the year that content marketing really started its hockey stick trajectory.  Content marketing became part of the marketing mainstream as brands and publications alike utilized it to strengthen their overall marketing strategies. The importance placed on content marketing and the momentum the strategy gained in 2013 should continue to grow in 2014.  But in order for that to happen, it is important to make sure the lessons of the past year are heeded. Here are 5 trends from 2013 to help you build your content marketing plan and strategy in 2014: 1. Curation is […]

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Who Runs the Tech Media World?

Who Runs the Tech Media World?

The tech world lit the media on fire in 2013 as we were introduced to a variety of gadgets and services unlike anything the world has seen. Google unveiled Glass, plans for the Hyperloop were revealed, smartwatches were put on our radar, and so on. It wasn’t just the innovations that stole the spotlight, however. Of equal interest were the executives leading the charge behind these top tech companies. With so many important announcements and innovations this year, which personalities reigned supreme? We did an analysis of over 100,000 international news sources to uncover the tech personas who drove the […]

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Coke’s Refreshing Efforts in the Philippines; Take Part This #GivingTuesday

Coke’s Refreshing Efforts in the Philippines; Take Part This #GivingTuesday

Today marks the second annual #GivingTuesday, a national day of giving at the start of the holiday season that encourages charitable activities in support of non-profit organizations.  We thought it was timely and appropriate to highlight a company that has embodied the spirit of what this day is all about — helping those in need. On November 8th, Typhoon Haiyan pummelled Eastern and Central Philippines with record winds of more than 300 kilometers per hour. Death tolls have topped 5,600 with more than 1,759 people still missing and experts estimate rebuilding the ravaged areas will top $5.8 billion. Shortly after […]

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Strengthen Your Content Marketing in 2014 With Tips From the Experts

Strengthen Your Content Marketing in 2014 With Tips From the Experts

Let’s not sugarcoat it — content marketing isn’t easy. Marketers and businesses alike struggle to put the content marketing puzzle pieces together from coming up with a catchy title, providing relevant, yet interesting content to their target audiences, standing out amongst the other growing content noise, and on. Yet, it is important for companies to overcome the obstacles to capitalize on the multitude of benefits this strategy offers. We turned to a few people who have been around the content marketing block a time or two and asked them for their #1 content marketing tip to help us make the […]

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