where great branded content and engaged audiences meet

HubSpot and Smart Insights Infographic Says Many Marketers Don’t Actively Embrace Content

HubSpot and Smart Insights Infographic Says Many Marketers Don’t Actively Embrace Content

The inbound marketing team over at HubSpot polled 2600 European B2B and B2C marketers, asking them about the recipe for successful content marketing. While you don’t have to convince us that there are huge benefits to embracing content, the survey shows that many companies aren’t yet actively doing so. 

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Forbes Thinks You Might Be Failing at Content Marketing (Here’s What We Think)

Forbes Thinks You Might Be Failing at Content Marketing (Here’s What We Think)

Nearly all of our Content Marketing All-Stars have talked about the importance of telling a brand’s story. Now, Forbes is taking this idea a bit further with the op-ed “Why Content Marketing Fails.” In it, Greg Satell dives into the approaches that lead companies astray and drives home the importance of thinking like a publisher (something everyone here at News360 can get behind).

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Beware of the Clickbait! Personalization’s Ugly Cousin

Beware of the Clickbait! Personalization’s Ugly Cousin

Since day one, our goal has been to help our users discover and engage with the most interesting and relevant content on the web. We strive to deliver the stories you want to read while saving you the time and energy of finding them yourself. Over the last few years, we have worked diligently to develop our algorithms to get closer and closer to a truly intelligent personalized content discovery experience. 

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Content Marketing All-Stars: Q&A with Helen Loh of Charles Schwab

Content Marketing All-Stars: Q&A with Helen Loh of Charles Schwab

This week we are continuing our “Content Marketing All-Stars” series with Helen Loh, Senior Vice President of Owned Media, Content & Digital Marketing at Charles Schwab. Schwab has been a leader in the financial services industry for the ways they have leveraged their blog content to spread awareness around their brand and corporate values. Helen sat down with us to discuss how Schwab is thinking about new channels for marketing, and her opinion of what the future looks like for content marketing. 

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Native Ads and News Consumers: Can’t We All Just Get Along?

How BuzzFeed (The Inspiration for Howe and Teuful’s Mock Site) Does Native Ads

According to a new study, the answer is likely “yes”. For those who believe the presence of native ads downplays a website’s credibility, the authors of a new study have something to say. Patrick Howe and Brady Teufel’s findings, featured in the International Symposium On Online Journalism’s journal might make the native ad-averse reconsider their stance—or at least take the conversation in a new direction.

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Red Bull Takes Content to the Next Stratosphere

Red Bull Takes Content to the Next Stratosphere

If you think about content as blog posts or white papers, then Red Bull might not come to mind as a clever case study in content marketing. But if you think about content in a broader sense — any form of media created to inform, entertain or engage — then the energy drink company is clearly kicking butt and taking names. Here are the five things Red Bull has gotten very, very right when it comes to content — and lessons you can apply to your own brand…

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Event Profile: SXSW v2v Conference

Anyone who is even remotely interested in technology is familiar with SXSW. Over the past several years, the annual gathering of techies in Austin, Texas has become a premiere destination for music, entertainment, networking and the latest and greatest technological advances. With all the noise happening at the spring event, the organizers of SXSW saw an opportunity to extend their brand and provide a forum with based specifically around early-stage entrepreneurial ventures. So with that focus in mind, the inaugural SXSW v2v conference was held in Las Vegas, Nevada last summer.

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Copyblogger Survey: The State of Native Advertising in 2014

Copyblogger Survey: The State of Native Advertising in 2014

For digital marketers, content creators, publishers and other online innovators, lengthy discussions around the rise of native advertising are happening everyday. Industry insiders have been debating the merits of native at length, and everyday we see examples of brands creating new types of content, experimenting with innovative strategies and pushing the envelop into uncharted advertising waters.

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WSJ Wonders: Does Sponsored Content Work for Advertisers?

WSJ Wonders: Does Sponsored Content Work for Advertisers?

Sponsored content. Native advertising. Content marketing. Call it what you want, but brands are recognizing that there is a new digital advertising medium that they need to be exploring.

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Roundup: Top Content Marketing Events for 2014

It seems like everybody is talking about content marketing. Whether you are developing a strategy for spreading your brands message on owned channels like blogs and social media, discussing the ROI of content programs or devouring resources focused on the ins-and-outs of native advertising, there is no shortage of information and expertise floating around the web.

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