where great branded content and engaged audiences meet

Articles by: Roman Karachinsky

Brands and News Publishers Are A Natural Fit

Brands and News Publishers Are A Natural Fit

The Guardian published a compelling new entry into the discussion around the evolving relationship between sponsored content and high-end news publishers today. Is the entry of highly-respected newspapers like the Times, the Washington Post, as well as the Guardian itself ultimately a good or bad thing for publishers and brands, the author asks.

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Social Sharing vs News Aggregators

Social Sharing vs News Aggregators

Some interesting stats released by the Pew Research Journalism Project make a strong case for why sharing content through an aggregator like News360 may be in the best interest of brands and publishers.

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Announcing News360 integration with Microsoft OneNote!

Announcing News360 integration with Microsoft OneNote!

Today Microsoft announced the launch of the OneNote developer API and we are thrilled to be among the first technology partners to be integrated with this new platform!

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Optimizing Promoted Content

Here at News360, we specialize in connecting brands with the specific audience that they are trying to reach. We’ve been fortunate to have worked with some outstanding companies who are leveraging content in progressive ways to deliver their marketing messages to our audience of over 4 million readers. Whether you call it native advertising or content marketing, spreading content like this still a relatively new endeavor for brands. We wanted to offer some simple tips for optimizing your brand’s sponsored content on platforms like News360.

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Native Advertising Vs Content Marketing: Is There A Difference?

Readers and marketers have been inundated for years with jargon-y terms for new ways of reaching consumers. Native advertising, native content, branded content, brand journalism and content marketing are some of the many ways publishers and marketers are referring to these offerings.

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Location, Location, Location — Introducing News360 International Editions

Location, Location, Location — Introducing News360 International Editions

At News360, our goal from day one has been to provide the most intelligent news experience possible for our readers. We’ve come along way since our launch in 2011, perfecting our algorithms and making user experience our top priority. Today we are excited to announce another step on the path to perfect personalization. Introducing, News360 International Editions!

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Hey former-Zite users! Welcome to News360!

Hey former-Zite users!  Welcome to News360!

In the short time that’s passed since Zite’s acquisition by Flipboard was announced we’ve been overwhelmed with questions about News360 from former Zite users.  We’ve been trying to answer them as quickly as we can but we haven’t been able to keep up.  So we’ve created this “Zite to News360” FAQ.

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Super Brand Sunday

Super Brand Sunday

These days, the Super Bowl seems like it is more about the commercials than the game itself. Especially in a lopsided game like we saw last night, millions of viewers around the country tune in specifically to see which brands shine the brightest on the biggest stage. With advertisers paying up to  $4 million for a 30 second spot, there is a lot of pressure to promote their products effectively and creatively in front of the largest live TV audience of the year. The question is, are these huge investments of marketing dollars paying off for the brands that pony […]

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Who Runs the Tech Media World?

Who Runs the Tech Media World?

The tech world lit the media on fire in 2013 as we were introduced to a variety of gadgets and services unlike anything the world has seen. Google unveiled Glass, plans for the Hyperloop were revealed, smartwatches were put on our radar, and so on. It wasn’t just the innovations that stole the spotlight, however. Of equal interest were the executives leading the charge behind these top tech companies. With so many important announcements and innovations this year, which personalities reigned supreme? We did an analysis of over 100,000 international news sources to uncover the tech personas who drove the […]

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Battle of the IPOs

Battle of the IPOs

The buzz started as soon as Twitter announced (via tweet, of course) that it had submitted an S-1 to the SEC for a planned public offering. Since that day in early September, the media has drawn endless comparisons between last year’s giant IPO flop by Facebook. With Twitter’s offering scheduled to go live tomorrow, we jumped on the bandwagon and did a little analysis of our own to see which IPO generated the most media hype based on feature (headlining) coverage. Since Facebook announced their IPO several months before their actual offering in May of 2012 and Twitter’s announcement came […]

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