Articles by: Roman Karachinsky

If you think about content as blog posts or white papers, then Red Bull might not come to mind as a clever case study in content marketing. But if you think about content in a broader sense — any form of media created to inform, entertain or engage — then the energy drink company is clearly kicking butt and taking names. Here are the five things Red Bull has gotten very, very right when it comes to content — and lessons you can apply to your own brand…

Anyone who is even remotely interested in technology is familiar with SXSW. Over the past several years, the annual gathering of techies in Austin, Texas has become a premiere destination for music, entertainment, networking and the latest and greatest technological advances. With all the noise happening at the spring event, the organizers of SXSW saw an opportunity to extend their brand and provide a forum with based specifically around early-stage entrepreneurial ventures. So with that focus in mind, the inaugural SXSW v2v conference was held in Las Vegas, Nevada last summer.

For digital marketers, content creators, publishers and other online innovators, lengthy discussions around the rise of native advertising are happening everyday. Industry insiders have been debating the merits of native at length, and everyday we see examples of brands creating new types of content, experimenting with innovative strategies and pushing the envelop into uncharted advertising waters.

Sponsored content. Native advertising. Content marketing. Call it what you want, but brands are recognizing that there is a new digital advertising medium that they need to be exploring.

It seems like everybody is talking about content marketing. Whether you are developing a strategy for spreading your brands message on owned channels like blogs and social media, discussing the ROI of content programs or devouring resources focused on the ins-and-outs of native advertising, there is no shortage of information and expertise floating around the web.

Content marketing is a hot topic. As we’ve discussed before on the News360 blog, this genre of marketing is so new that there is a debate over exactly what it entails. At the most basic level, experts and brands both agree that content marketing is branded content that takes the form as the organic content around it.

They are the giants of the tech world, social networks that dominate web traffic and eyeballs all over the world. But though they started humbly as free destinations for users to gather and connect, time and the almighty dollar has transformed them into real businesses.

Spring is here and that can only mean one thing: things are heating up in the world of content marketing. On the News360 blog this week we shared an image that should be in every digital marketer’s toolkit. The Periodic Table of Content Marketing is an awesome infographic that is a one-stop shop for tips on developing content strategy, formating and optimizing content, platforms, sharing triggers and goals. Definitely a page to keep bookmarked!

Chris Lake at Econsultancy has created this great image outlining the definitive guide to content marketing. Called The Periodic Table of Content Marketing, the infographic covers everything your team needs to know for developing a solid content strategy, including format, platform, sharing triggers, and goals.

This was a full week for the News360 blog. First, we dove into research from the Pew Journalism Project that showed content shared on social media is unlikely to turn readers into devoted followers of a publication. The research confirmed what we’ve known all along: that socially shared content can generate a quick hit, but won’t help publishers develop a consistent following.