where great branded content and engaged audiences meet

Articles by: Roman Karachinsky

Ten Takeaways from the Contently Summit in NYC

Contently Summit, from @Contently on Twitter

Last week, some of the most creative minds in content marketing took to the Contently Summit in NYC to answer questions and instill industry insight. Among the panelists were Eric Goeres, Director of Innovation at Time, Irene Lee, Senior Director of Marketing at Refinery 29 and Ky Harlin, Director of Data Science at Buzzfeed. We were there soaking it all in and live-tweeting the quotable moments for @News360Brands. Here are our top ten takeaways from the summit.

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It’s a Tough World Out There: KISSmetrics’ Advice for Content Marketers

It’s a Tough World Out There: KISSmetrics’ Advice for Content Marketers

Let’s face the facts: content marketing, for all its rewards, can be a frustrating endeavor. Spend too much time thinking about how much competition exists, and you’re bound to get a little overwhelmed. According to KISSmetrics, we’re competing for the attention of people who consume an average of 60 hours of content weekly—and the amount of options for spending that time are only growing. So how do you make sense of it all and excel at giving your branded content the attention it deserves? Read on.

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Study Shows: The Brain Wants Stories

Study Shows: The Brain Wants Stories

There’s no shortage of input from successful content marketers that storytelling is the key to making lasting connections with your audience. Over at the News360 blog, we certainly don’t need any convincing. But it’s always a great feeling when a study comes out confirming our approach. That’s why we were excited read about Nielsen’s latest findings on the brain’s response to storytelling versus facts.

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How To Make Your Content Sing On Every Platform

How To Make Your Content Sing On Every Platform

When evaluating your content strategy, the options can seem overwhelming in terms of distribution channels. Should you build a robust blog, or focus on creating video content that can be shared? What social networks are most important? Do you need a Tumblr, a Google+ AND a Vine account? How do you optimize your content for each of these different platforms?

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Personalization + Content Marketing: A Match Made in Heaven

Personalization + Content Marketing: A Match Made in Heaven

We’ve discussed at length the ways that content marketing is helping brands spread their stories online. At News360, we strive to connect audiences with the content that is most interesting to them, whether it is produced by a news organization or sponsored by a leading brand. If you’re interested in a subject, we want to connect you to the best content about it.

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Six Ways to Think Like a Journalist (When You’re Not)

Six Ways to Think Like a Journalist (When You’re Not)

Journalism and content marketing may seem like worlds apart, but there are some things the reporters and writers of the world have mastered that we could all benefit from adopting. A journalist doesn’t just pitch stories, interview sources and write articles—at his or her core, a journalist is a storyteller. Whether for magazines, newspapers or websites, journalists engage readers, build relationships, and if all goes according to plan, tell a story that stays in the readers’ memory.

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HubSpot and Smart Insights Infographic Says Many Marketers Don’t Actively Embrace Content

HubSpot and Smart Insights Infographic Says Many Marketers Don’t Actively Embrace Content

The inbound marketing team over at HubSpot polled 2600 European B2B and B2C marketers, asking them about the recipe for successful content marketing. While you don’t have to convince us that there are huge benefits to embracing content, the survey shows that many companies aren’t yet actively doing so. 

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Forbes Thinks You Might Be Failing at Content Marketing (Here’s What We Think)

Forbes Thinks You Might Be Failing at Content Marketing (Here’s What We Think)

Nearly all of our Content Marketing All-Stars have talked about the importance of telling a brand’s story. Now, Forbes is taking this idea a bit further with the op-ed “Why Content Marketing Fails.” In it, Greg Satell dives into the approaches that lead companies astray and drives home the importance of thinking like a publisher (something everyone here at News360 can get behind).

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Beware of the Clickbait! Personalization’s Ugly Cousin

Beware of the Clickbait! Personalization’s Ugly Cousin

Since day one, our goal has been to help our users discover and engage with the most interesting and relevant content on the web. We strive to deliver the stories you want to read while saving you the time and energy of finding them yourself. Over the last few years, we have worked diligently to develop our algorithms to get closer and closer to a truly intelligent personalized content discovery experience. 

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Native Ads and News Consumers: Can’t We All Just Get Along?

How BuzzFeed (The Inspiration for Howe and Teuful’s Mock Site) Does Native Ads

According to a new study, the answer is likely “yes”. For those who believe the presence of native ads downplays a website’s credibility, the authors of a new study have something to say. Patrick Howe and Brady Teufel’s findings, featured in the International Symposium On Online Journalism’s journal might make the native ad-averse reconsider their stance—or at least take the conversation in a new direction.

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