where great branded content and engaged audiences meet

Articles by: Rachel Balik

Why Native Advertising Is in Its Infancy

If you’re in content marketing or advertising, you know that native advertising is top of mind for everyone right now. Even companies who aren’t currently doing native advertising recognize that it’s probably the way of the future. So that begs the question, why isn’t everybody doing it? The obvious answer is that it’s still very new. But that in itself isn’t an obstacle to rapid adoption. The truth is, many of the parameters are as of yet undefined and as exciting as everyone thinks native advertising is, it’s still a novel concept. For some, there are logistical obstacles that pose […]

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Content Marketing: Uniting Brands and Publishers

There’s no doubt in our minds that advertising has taken a decidedly exciting turn in the past few years. From creative, metrics-backed campaigns that specifically target individuals to editorially rich native advertising initiatives, marketers have been taking cues from publishers, and creating engaging content that actually appeals to their target demographics. In addition to the fact that this kind of content is infinitely more interesting to create, the blend of editorial quality and marketing strategy works. It works so well that we’re starting to see the reverse, too — publishers are taking cues from advertisers, and injecting marketing strategy into […]

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The Metrics That Matter for Content Marketers

If you’ve ever been in the position of asking for more budget for a content marketing campaign, you might have heard something like this: “Sounds interesting. But what’s it going to get me? How do we know it’s valuable?” In other words, what’s the ROI? It’s what all marketers are trying to prove, but for content marketers, the criteria are slightly different.  The valuable metrics are different from those of a traditional advertising campaigns. That’s because editorial-based sponsored content is as much about implanting an idea, and engaging a consumer in that moment, as it is about driving clicks and, […]

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Sponsored Content Goes Native

If you’re a content marketer, you’re very likely aware that native advertising is all the rage these days. There are those who praise it as the second coming of publishing, while others decry the rise of native ads as the bloody, tragic, death of journalism. The Atlantic was heavily criticized for publishing a piece of sponsored content from the Church of Scientology, and everyone continues to love/hate Buzzfeed with abandon. But paid content, advertorials that imitate the format in which they appear, is nothing terribly new. So, what’s the big deal? And more importantly, is there a difference? In short, […]

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A 360 Degree Perspective: Summer Travel

This past weekend was Memorial Day, which means two things: 1) It’s officially OK to bust out your white shoes and 2) It’s time to start thinking about summer vacation. Whether you’re debating where to go, where you can afford to go or what everyone else’s travel plans are, there’s a lot of information out there. Today, we’re helping you get a lay of the land by sharing some of the travel articles we found most interesting. With the unemployment rate down from 10 percent at the height of the recession to (a still substantial) 7.5 percent, the AP calls […]

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A 360 Degree Perspective: Google I/O

This week, downtown San Francisco got a little more crowded as developers from all over the world gathered for the technical spectacle that is Google I/O. As always, big things were expected from – and delivered by – the company that’s become so much more than a search engine. Since you probably don’t have time to read every article about the conference, here’s a 360 degree recap of some of the most newsworthy moments of the event. Of course, the biggest hype surrounding Google this year is definitely the Google Glass. At I/O this year, a good chunk of the […]

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Are Men More Engaged With News Than Women?

Are Men More Engaged With News Than Women?

At News360, we spend most of our time thinking about the news  – but more specifically, how people consume news. Who reads what? How do they read it? When do they read it? We take what we learn and use it deliver you the most interesting, relevant stories on all your favorite topics. Most of the information we get is based on data and algorithms, but we also like to keep our finger on the pulse of news-related conversations. We were particularly interested when we stumbled upon this study from a few months ago by the Pew Research Center’s for […]

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The Difference Between RSS and the Future of News

With all the hubbub happening in the digital news space recently, including the impending death of Google Reader and Flipboard’s foray into custom-made, shareable magazines, it’s clear that we’re in the middle of major systemic changes in the publishing industry. And as this process is developing, the number of content consumption options is becoming almost as overwhelming as the amount of content itself. Today’s landscape As it stands now, we’ve got a few different categories of content consumption tools: feeds, social aggregation, and personalization engines. Each of these tools strikes a different balance between technology and human autonomy. Feed readers […]

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Why It’s Hard to Give Up Google Reader

This is a post from our CEO, Roman Karachinsky. The internet is bubbling over with outcry at Google Reader’s demise, petitions to bring it back and the usual indignation, but it seems strange that people are still so attached to something that hasn’t really changed since it launched in 2005. How many other web-based products are you using that can claim the same? (Other than maybe Gmail, and even with that, there’s arguably been significant innovation.) The reality is, Google Reader is like a car with a manual gearbox. At some point in the beginning of the automotive era, most people […]

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Highlights from SXSW

We just got back from SXSW, and although we love the go-go-go pace, we’re ready  get back to life as usual and share some highlights from this whirlwind event. As always, we love attending panels, chatting with other members of the tech community and partying like rockstars. Kidding. Kind of… However, we have to say that for us, the biggest highlight of the week happened when we first got off the plane and went to the Mediapost’s Appy Awards (often called “Emmys of Mobile Apps) and found that we won in our category. This is a huge honor, and we […]

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