Spring is here and that can only mean one thing: things are heating up in the world of content marketing.
On the News360 blog this week we shared an image that should be in every digital marketer’s toolkit. The Periodic Table of Content Marketing is an awesome infographic that is a one-stop shop for tips on developing content strategy, formating and optimizing content, platforms, sharing triggers and goals. Definitely a page to keep bookmarked!
We also picked up our conversation with Michael Brenner, VP of global marketing for SAP, who shared his experience turning SAP into a leader of branded content. In Part 2 of the interview, Michael talks about setting goals for content programs, striking the right balance of self-promotion, and where he sees content marketing headed over the next several years.
Next week we’ll take a look at the different options for sponsoring content on social networks and discuss the real meaning behind the most popular content marketing buzzwords.