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Who Runs the Tech Media World?

Who Runs the Tech Media World?

The tech world lit the media on fire in 2013 as we were introduced to a variety of gadgets and services unlike anything the world has seen. Google unveiled Glass, plans for the Hyperloop were revealed, smartwatches were put on our radar, and so on.

It wasn’t just the innovations that stole the spotlight, however. Of equal interest were the executives leading the charge behind these top tech companies. With so many important announcements and innovations this year, which personalities reigned supreme?

We did an analysis of over 100,000 international news sources to uncover the tech personas who drove the most news coverage. Stories were only counted if the CEOs name made the headline (not just the company). You may be surprised by the results.

#1 Tim Cook

All eyes have been on Tim Cook since he took over as Apple’s CEO in 2011 and many wondered whether he’d be able to fill the gap left by Steve Job’s death. Now on his third year as Apple’s leader, attention has not dissipated, which was made quite clear as Cook nabbed 3,555 headlines in 2013. Key drivers included his stance against workplace discrimination based on sexual preference and gender identity, defending Apple’s tax practices before Congress, and dealing with shareholder lawsuits.

#2 Elon Musk

2013 kicked off for Musk with a feud against The New York Times when a review claimed the Tesla fell short of its 300-mile range claim, but that was just the start of a banner year for the serial entrepreneur and CEO. From the Hyperloop to SpaceX, Musk has a lot of irons in the innovation fire and the media attention to prove it. More than 2,700 features in U.S. media dotted his course as he unveiled groundbreaking thinking that is sure to change the world.

#3 Mark Zuckerberg

Zuckerberg has come a long way from his Harvard dorm room, and has established himself as one of the most visible leaders of the technology industry. Facebook’s stock performed well in 2013, which earned Zuck praise in the media for his ability to drive revenue from mobile. Outside of the office he was equally influential, supporting a broad range of causes from internet access for the entire world, immigration reform, and a re-evaluation of NSA surveillance policies.

#4 Marissa Mayer

It’s no secret that Marissa Mayer had a big year and her more than 2,000 U.S. media features make her one of the most talked about tech CEOs of 2013. Her efforts in rebranding Yahoo have helped to put the spotlight on women leaders in technology. From her purchase of Tumblr to the rollout of Yahoo’s new logo, Mayer proved to be a headlining figure among tech’s top CEOs.

#5 Jeff Bezos

Jeff Bezos is known for building the world’s largest online retailer from scratch. Bezos made headlines in the summer when he purchased the Washington Post for a cool $250 million and had people buzzing about what this meant for the publishing industry. He grabbed attention once again when he announced Amazon planned to deliver holiday products to customers via drones. This drone delivery announcement helped Bezos solidify the #5 spot with 1,893 features.

Which executive are you surprised didn’t make the top 5 and who do you think will rank #1 next year? Please share with us in the comment section below!