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Coke’s Refreshing Efforts in the Philippines; Take Part This #GivingTuesday

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Coke’s Refreshing Efforts in the Philippines; Take Part This #GivingTuesday

Today marks the second annual #GivingTuesday, a national day of giving at the start of the holiday season that encourages charitable activities in support of non-profit organizations.  We thought it was timely and appropriate to highlight a company that has embodied the spirit of what this day is all about — helping those in need.

On November 8th, Typhoon Haiyan pummelled Eastern and Central Philippines with record winds of more than 300 kilometers per hour. Death tolls have topped 5,600 with more than 1,759 people still missing and experts estimate rebuilding the ravaged areas will top $5.8 billion.

Shortly after the typhoon struck, Coca-Cola announced that any committed advertising space in the Philippines would be redirected to relief and rebuilding efforts. At the time of the announcement, Coke had already donated $2.5 million in cash, nearly $600,000 in bottled water, and $1 million through the American Red Cross.

Through donations from companies like Coca-Cola and individuals alike, the Red Cross has mobilized emergency responders and volunteers to provide meals and relief items, in addition to emergency safety tips to the people of the Philippines.

As the news cycle moves further away from the devastation and the flow of support starts to shrink, Giving Tuesday is a great opportunity to help with ongoing relief in the Philippines. To ensure the people of the Philippines continue to get the support they so desperately need, consider making your Giving Tuesday donation to the Red Cross.

On behalf of the News360 team, thank you for helping those in need and making a difference on #GivingTuesday!