Let’s not sugarcoat it — content marketing isn’t easy. Marketers and businesses alike struggle to put the content marketing puzzle pieces together from coming up with a catchy title, providing relevant, yet interesting content to their target audiences, standing out amongst the other growing content noise, and on. Yet, it is important for companies to overcome the obstacles to capitalize on the multitude of benefits this strategy offers.
We turned to a few people who have been around the content marketing block a time or two and asked them for their #1 content marketing tip to help us make the most of our content campaigns.
1. Ann Handley, Co-author of best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business; Chief Content Officer of MarketingProfs
This seems to be a pretty obvious tip, since writing is at the core of content marking, but it’s shocking how many companies’ posts are poorly written. If you expect to see results and build credibility, it’s critical to make text clear and concise. Compelling headlines and copy will grab, and more importantly, keep the reader’s attention.
2. Jay Baer, New York times best-selling author of Youtility; acclaimed keynote speaker; entrepreneur; social media and digital marketing consultant
Almost as important as supplying your readers with well-written content is providing useful and relevant information. Make this your mantra: you should always have a purpose and help solve a problem. Your goal should be to create compelling and valuable material that inspires action.
Content marketing can be a little overwhelming and you may be nervous to publish content with the fear that your audience will dislike it. However, trial and error is an important process to uncover your audience’s likes and dislikes. Don’t be afraid to try something new and don’t get discouraged if your content doesn’t receive traction at first. Hit that publish button and learn from mistakes to create a stronger content marketing program.
This tip is something to strive towards, as we recognize this may not be a viable option for smaller businesses. If this is something within reach, do an analysis of the media companies within your industry and figure out which company would be the best fit for your content marketing platform. If purchasing a media company is not an option for your company, consider hiring a professional journalist or writer to create your content. This tactic is becoming more prevalent and will help you bolster the quality of your content overall.
What’s one tip you’d give readers based on your content marketing experience? Please share with us in the comment section below!
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