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Copyblogger Survey: The State of Native Advertising in 2014

Copyblogger Survey: The State of Native Advertising in 2014

For digital marketers, content creators, publishers and other online innovators, lengthy discussions around the rise of native advertising are happening everyday. Industry insiders have been debating the merits of native at length, and everyday we see examples of brands creating new types of content, experimenting with innovative strategies and pushing the envelop into uncharted advertising waters. But outside of the thought leaders, things seem a little more quiet on the native advertising front. Earlier in April, Copyblogger released a survey that dove into how brands are looking at native advertising and where it fits into their present and future content strategies. […]

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WSJ Wonders: Does Sponsored Content Work for Advertisers?

WSJ Wonders: Does Sponsored Content Work for Advertisers?

Sponsored content. Native advertising. Content marketing. Call it what you want, but brands are recognizing that there is a new digital advertising medium that they need to be exploring.

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Roundup: Top Content Marketing Events for 2014

It seems like everybody is talking about content marketing. Whether you are developing a strategy for spreading your brands message on owned channels like blogs and social media, discussing the ROI of content programs or devouring resources focused on the ins-and-outs of native advertising, there is no shortage of information and expertise floating around the web.

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Content Marketing Buzzwords: What They Really Mean

Content Marketing Buzzwords: What They Really Mean

Content marketing is a hot topic. As we’ve discussed before on the News360 blog, this genre of marketing is so new that there is a debate over exactly what it entails. At the most basic level, experts and brands both agree that content marketing is branded content that takes the form as the organic content around it.

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Sponsoring Social: Comparing LinkedIn, Twitter and Facebook’s Promotion Options

Sponsoring Social: Comparing LinkedIn, Twitter and Facebook’s Promotion Options

They are the giants of the tech world, social networks that dominate web traffic and eyeballs all over the world. But though they started humbly as free destinations for users to gather and connect, time and the almighty dollar has transformed them into real businesses.

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Weekly Roundup: A Content Marketing Cheat Sheet and More From SAP’s Michael Brenner

Spring is here and that can only mean one thing: things are heating up in the world of content marketing. On the News360 blog this week we shared an image that should be in every digital marketer’s toolkit. The Periodic Table of Content Marketing is an awesome infographic that is a one-stop shop for tips on developing content strategy, formating and optimizing content, platforms, sharing triggers and goals. Definitely a page to keep bookmarked!

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Content Marketing Interview: Part Two With SAP VP of Global Marketing

Content Marketing Interview: Part Two With SAP VP of Global Marketing

Last week we spoke with Michael Brenner, VP of Global Marketing at SAP, about the increasing use of content marketing by brands. Michael highlighted brands that are successfully using content in their marketing efforts, including Cisco and HubSpot, as well as how SAP has leveraged content in its marketing efforts. In part two we’ll dive deeper into the ways SAP uses content marketing to connect with potential partners, and learn how Michael envisions content marketing evolving in the years to come.

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Content Marketing in A Single Image

Content Marketing in A Single Image

Chris Lake at Econsultancy has created this great image outlining the definitive guide to content marketing. Called The Periodic Table of Content Marketing, the infographic covers everything your team needs to know for developing a solid content strategy, including format, platform, sharing triggers, and goals.

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Weekly Roundup: Michael Brenner Knows Content, Brands and Publishers Unite, and Social vs Aggregators

This was a full week for the News360 blog. First, we dove into research from the Pew Journalism Project that showed content shared on social media is unlikely to turn readers into devoted followers of a publication. The research confirmed what we’ve known all along: that socially shared content can generate a quick hit, but won’t help publishers develop a consistent following.

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Content Marketing Interview: SAP VP of Global Marketing Michael Brenner

Content Marketing Interview: SAP VP of Global Marketing Michael Brenner

The rise in content marketing efforts by brands has been dramatic. CMOs and marketing leaders have recognized that strategies beyond traditional advertising and media are critical to building customer awareness, and are utilizing content programs as a new way to reach potential customers. It’s not just consumer brands that have been bit by the content bug. Enterprise organizations have created resources and web properties to engage their customers with more than just traditional sales-focused rhetoric.

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